The Best Promotional Campaigns 2015

The Best Promotional Campaigns 2015

Promotional Campaigns 2015

As we count down to the end of another year, it seems appropriate to look back at the year that has been. From a marketing perspective, I love to pause and consider promotional campaigns and advertisements that made an impression amidst all the commercial clutter – what stood out and why? This list is mostly based on personal opinion and sticks close to home, ads that ran in the US, primarily. A mixture of ad campaigns and TV commercials, this is my list of the top 5 from 2015 (in no particular order).

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10 Ways To Be Productive During Christmastime

10 Ways To Be Productive During Christmastime

In the days before Christmas, it’s pretty much impossible to get anything done. It’s not that your list isn’t bursting with to-do items, you just don’t want to do any of them. And there are so many glittery, pretty things to look at. So if you still need to get some actual work done, here are 10 ways to be productive during Christmastime:

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Working On Planet Mom

Working On Planet Mom

 

Learning to work for yourself is kind of like learning to work on a different planet. The meaning of time changes completely. The weeks that used to crawl by start speeding by like freight trains. Weekends don’t matter anymore, 5 PM holds no significance, and you start to feel like Sandra Bullock floating around in that movie where George Clooney committed suicide by letting himself disappear into the vast expanse of space. Lord above. What a pity.

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How it Pays to Develop your Social Brand

How it Pays to Develop your Social Brand

More times than I can count, I’ve had the conversation with a client about why social media is worth their time. When you’re starting from scratch, building a social network can feel incredibly daunting. As with most things, building a social platform will take a lot of time and energy. No matter what ads you may get spammed with promising get popular fast schemes, there is no good way to quickly buy friends and followers. You have to put in the time and energy to develop good, shareable content and interact with people who can help you grow.

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The Amazing Benefits Of Working For Free

The Amazing Benefits Of Working For Free

When I was in college, I often referred to myself as a “professional intern.” Whether I was handing out fliers for movie screenings, coordinating mailings for a publishing house, or running through the streets of New York City with beta tapes in-hand, I was always doing some kind of free labor in my spare time. And I was always performing those tasks in three-inch heels because you have to dress for the job you want, not the job you have. #duh

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Simplicity in the Christmas Season

Simplicity in the Christmas Season

Having a one-year-old at Christmas brings a new and unexpected perspective to the season. All the flurry and busy of this time of year is slowed and reconsidered through the eyes of my little one. He brings a simplicity to the wonders I’ve come to take for granted. I know his view on Christmas will change as he ages and so I want to capture a few lessons from this time, documenting what he’s teaching me as he experiences Christmas for the first time.

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A Working Mom’s Love

A Working Mom’s Love

When I was a little girl, playing “grown up” was one of my favorite things to do. I vividly remember the feeling of falling deeply into the fantasy, mimicking the things I saw grown-ups doing daily. I carried a baby-doll and lots of file-folders, wore a blazer and asked questions like, “Where the heck are my keys?!” Strangely enough, this portrayal, a sort-of mish-mash of behaviors I picked up from several family members and a film character or two, turned out to rather perfectly foreshadow what my life would actually be.

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Writing For Web Without Wanting To Die

Writing For Web Without Wanting To Die

Everyone can relate to the feeling of panic when they’re tasked with writing for web. Whether you’re writing a blog post or content for a website, that stupid blinking cursor in a sea of white is enough to drive anyone insane. You become convinced you cannot ever write what you need to write and that you’ll likely die in your desk chair without a single word written. But what’s really happening is a terrible, horrible feedback loop of over-thinking that has paralyzed you. You come up with an idea, you think through how to express that idea, in the process you realize the idea is stupid, so you start again, come up with another idea you deem stupid, and wind up giving up altogether, eventually clicking over to Buzzfeed to look at gifs of cats jumping into boxes.

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