The Gift of Feeling Gorgeous

The Gift of Feeling Gorgeous

There’s this very specific feeling that comes with feeling bad in whatever you’re wearing. And for me, I spent most of 1995 feeling this way. Middle school is super hard, but when your dad loses his job and you can’t afford “cool” clothes, you have hairy arms and a mustache no one in your family tells you about, and wearing “makeup” consists of spreading a thick layer of very white foundation on your face, you spend a lot of time feeling this way. For me, this manifested itself in a lot of sweating (wearing long sleeves in warm weather to hide the thick layer of arm hair), tugging at ill-fitting clothes, and just feeling. . .wrong.

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“Don’t you just love New York in the fall?”

“Don’t you just love New York in the fall?”

FullSizeRenderGrace Konrad is a writer living in New York City who has worked as a Copywriter for major brands such as Ralph Lauren, Kenneth Cole, and American Eagle Outfitters. She enjoys spending her free time cooking, running, and writing music, and has an obscure talent for quoting movies. She’s one of those people who just makes you happy, mostly because she’s like a walking show tune. Ink & Well is so lucky to have some thoughts from her today on living a successful life in New York City and still trying to figure it all out.

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Tips for Finding and Hiring Good Freelance Help

Tips for Finding and Hiring Good Freelance Help

No matter the size or age of your company, you may reach a point when it would be helpful to have outsourced, freelance help. Maybe you want fresh graphic design talent, a photographer for a one-time project, or an expert in an area like publicity where you don’t yet have regular enough demand for someone full-time, but you need a go-to option every once in awhile. The search for reliable outside help has been an ongoing learning process for me for many years and it continues for me and Alee at Ink & Well. Along the way, I’ve learned things the hard way and uncovered a few tips and tricks for finding good partners who will deliver on-time, on-brand, and on-budget.

I can recall a few times over the years where I stepped into a new position and was handed down the freelancers that the company had relied upon for years. At first, the immediate connections seemed like a gift, until I received their first round of proofs that felt wholly stale and uninspired. I knew I need to make a change, but was not sure where to start.

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That Moment When It All Becomes Worth It

That Moment When It All Becomes Worth It

The road to success is unevenly paved. There are bumps in the asphalt, grooves, and unexpected potholes that are so jarring you wonder whether the journey is worth continuing. But the thing is, as you push on, you start to better understand how to navigate the twists and turns, the path seems to smooth a bit, and suddenly you realize you’re actually able to enjoy the journey.

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Q&A with Creative Maven Laura Watkins

Q&A with Creative Maven Laura Watkins

LauraWatkinsLaura Watkins is a creative maven who dapples professionally and personally in a plethora of media from writing to design to calligraphy. By day, she serves as creative coordinator for an internationally renowned nonprofit that provides activity, research, and advocacy for individuals with physical disability. She also teaches yoga for individuals with chronic illnesses. Her free time is spent being as active as possible with those she loves most – husband Mitch, 10-month-old daughter Ava Grace and rescue boxer Bella Rue. You can get a look into her life on Instagram @onawhimlife.

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Keys to Mastering Social Promotions

Keys to Mastering Social Promotions

There’s no arguing that one of the best ways to engage with your audience and truly understand your customer is through social media. It brings a business and the people it is looking to serve together. In order for social platforms to be relevant to your business, you first need to be sure that you have connected with the right people. Whether it’s Facebook, Twitter, or Instagram, you want to be connected to the people who you are ultimately hoping will buy your product, service, etc.

Here are two of the most important things to keep in mind as you begin dreaming up the next big promotion you want to try out.

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What’s My Brand?

What’s My Brand?

Before I start my bedtime routine, I typically spend about 30 minutes scrolling through Facebook on my phone. It’s terrible. The worst possible thing I could do before I try to do yoga then go to sleep, and I know this, but at this point, it almost feels compulsive. Inevitably, it ends up being 30 minutes of self-analysis based on what others have done with their day. What their kids are doing, how cute and well behaved their dogs are, what they ate or didn’t eat, how much exercise they did, and how much weight they’ve lost. I make a mental checklist for the next day. Gotta eat more veggies (and take pictures when I do), gotta get a haircut (and take pictures before and after), gotta add a few miles to my run (and take a screen shot of my tracking app when I do), gotta get funnier (and post jokes when I think of them). And then I turn off the light, close my eyes, get into down dog and wonder whether there’s a way I could capture the moment with my iPhone to prove how awesome I am at having a good bedtime routine. Ah….how relaxing.

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Bartending Was My Business School

Bartending Was My Business School

10502491_10100221669140191_600640308533495499_nJessie Pray is one of those people who makes you smile without even trying. She’s funny, she’s honest, she’s also endlessly encouraging to those around her. She is a recovering former farm girl, Bostonian and bartender. She’s currently enjoying working with her husband and awesome team at Partnered in San Francisco. In her spare time, she cuddles her deaf rescue pit mix, needlepoints poorly and spends plenty of time sitting on the other side of the bar. Ink & Well is incredibly lucky to share with you some words of wisdom from this beautiful woman and all the incredible things she gained personally and professionally from her work in hospitality. 

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How To Hold A Successful Brainstorming Session

How To Hold A Successful Brainstorming Session

In our jobs, Jennifer and I have to do a lot of brainstorming. Taglines, web copy, email content and subject lines. These are just a few of the things that require our collective creative attention. When Jennifer and I worked at a big corporation together, we often had to collaborate when coming up with book titles and subtitles. This meant that when Jennifer and I started Ink & Well, we were pretty used to conducting these sessions together. Brainstorming and workshopping creative copy can be tough, but we have found a great rythm with it, leading to some great results for our clients. 

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Making Room for Ritual: A Practice in Receiving that Serves Life + Work

Making Room for Ritual: A Practice in Receiving that Serves Life + Work

FullSizeRender-2Adriana Stimola is one of those people you meet and you don’t forget. It may sound weird to say it this way, but she’s like a walking poem about well-loved, preserved flowers; the ones with real stories behind them. Adriana is the content manager at Stone Barns Center for Food & Agriculture in upstate New York. She’s also a marketing and cookbook consultant at the Stimola Literary Studio, and a freelance writer and photographer. She lives a dreamy life with her husband in a home that promotes peace and well-being. In fact, an old blog post about their bedroom has stuck with me for years. We are so lucky to share with you some of Adriana’s inspiring thoughts on ritual and how it can greatly impact your life and work.

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