Instagram: Secrets to Organic Growth

Instagram: Secrets to Organic Growth

With over 400 million users, Instagram is not something to be overlooked when building out the brand strategy for your business. Initially, the platform only opened up advertising to a few handpicked brands; but, now ads can be run on Instagram no matter your size. However, don’t fret. Before you start worrying that now you will need a large advertising budget in order to grow your audience on Instagram, this platform is one that still lends itself to incredible organic growth…if you have a well thought out strategy in place when you get started.

Read More

Seeking Attention

Seeking Attention

I think everyone can relate to the feeling of needing attention, but I’ll admit, when I was growing up I was worse than most. Almost every family video is peppered with me doing cartwheels in the background of whatever my dad was actually trying to film, as I screamed, “DAD, are you getting me?” over and over again. He typically was not “getting me,” leaving me perpetually searching for someone to acknowledge how great I was at doing cartwheels, handstands, or choreographing dances to Madonna songs.

There is one day, however, that sticks out as a shining example of me figuring out something that actually worked to get me noticed. And I worked that thing until the day was done.

Read More

Guest Post by Producer Grace Daher

Guest Post by Producer Grace Daher

 

Screen Shot 2016-05-19 at 4.51.33 PMGrace Daher  started her career as an assistant producer at Al-Arabiya News Channel, the leading news channel in the Middle East, where she remained for three years. She piloted and then co-directed two in the field programs in that time. Grace moved back to Boston in 2010, where she had done her undergrad at Emerson College. She returned to pursue a Masters in Administrative Studies at Boston College. Once  receiving her Masters, Grace returned to the Middle East. Since 2012, Grace has been the picture producer for the Business News Department at Al-Arabiya News Channel where she has a chance to integrate appealing visual guides to strong content. I+W is thrilled to share the story of Grace’s journey and her struggle to become who she always wanted to be, in work and in life.

***

Read More

An Unplanned Digital Detox

An Unplanned Digital Detox

Vacation. That planned time away from “it all” when we hope to unwind, relax, and focus on doing something different from what we do every day. Maybe even have some form of a digital detox and disconnect from the world.

I’m lucky enough to say that I love what I do every day. Truly. It’s a gift and I don’t take that for granted. So, it’s not that I’m really itching to get away from my work so much as I know it’s healthy and good to step away from the busyness of work every now and again. To recharge my batteries and have new experiences with the people I love.

Read More

Checking In On Your Branding

Checking In On Your Branding

A lot of what Ink & Well does involves helping companies and individuals curate and cultivate their brands. A big part of this, especially with existing brands, is to perform an audit to make sure everything fits together and looks and sounds cohesive. In a situation where you aren’t sure whether your branding is quite hitting the mark, but you can’t afford an agency to step in and help you out, here are a few simplified steps you can take to make sure you’ve got it all under control.

Read More

6 Tips for Writing a Press Release Editors Will Read

6 Tips for Writing a Press Release Editors Will Read

Lindsay Headshot_lowresLindsay Williams is a freelance writer based in Nashville, Tenn. From press releases to artist bios to feature stories to marketing copy, Lindsay writes a little bit of everything. Her work has been published in a variety of local and national publications, including Nashville Lifestyles, HomeLife, ParentLife and CCM Magazine and on websites such as RelevantMagazine.comUPTV.comGospelMusic.orgCrosswalk.com and more. She blogs regularly at www.thesoundopinion.com. Ink & Well is thrilled to bring you this great post by Lindsay on writing a winning press release!

Read More

How To Run A Winning Facebook Contest

How To Run A Winning Facebook Contest

Running a contest on Facebook can be intimidating for some.  All the rules and guidelines that Facebook requires you to follow seem overwhelming and you wonder whether it’s really worth it to jump through all the hoops. Before your Facebook page can be of value to your business, you will need to attract your core customers to like your page. Contests can be a great place to start!

To help you dive into creating your next Facebook contest we’ve developed a list of 3 important tips to keep in mind.

Read More

Podcasts for Life and Work Inspiration

Podcasts for Life and Work Inspiration

Every chance I get, I seem to be consuming as much new content as I can get my hands on. Be it a great book with my Audible app, a Ted Talk, or a podcast, this is the stuff that keeps me refreshed and energized. Below are three podcasts that I’ve been listening to lately that have been encouraging for inspiring creativity, running a business, and living a more simplified life. Check them out and share what’s keeping you motivated and inspired these days.

Read More

I Don’t Wanna Adult Today

I Don’t Wanna Adult Today

This weekend, my daughter and I were playing outside when two neighborhood boys stopped by to chat. My neighborhood happens to be filled with under-supervised, overly social children just wanting someone to talk to. Although I appreciate the sentiment of locking children outside instead of letting them sit in front of a TV screen for hours, the parents in my neighborhood don’t seem to care that the burden of making sure these children don’t get kidnapped or break any bones falls squarely on whatever responsible adult is in immediate proximity to their child.

Read More