Using Pinterest for Brand Awareness

Using Pinterest for Brand Awareness

Pinterest is one of those platforms that can seem a little overwhelming when developing a strategy for your business, but with over 100 million users, it’s not one to dismiss. But how can you effectively use Pinterest to grow awareness for your brand, increase website traffic, and ultimately sales? We’ve put together a few simple tips for making Pinterest a part of your overall strategy that will hopefully inspire you to give it a try.

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Battling The “Shoulds” Of Blogging

Battling The “Shoulds” Of Blogging

People ask me all the time how we at Ink & Well manage to maintain such an active blog, and the truth is that it isn’t always easy. Sometimes I feel insanely inspired and can’t wait to post the next week. Other times, nothing will come out and I’m completely 1000% creatively stuck. Those are the hardest days for me. The days when over and over in my head I hear, “You should be writing. HEY, you SHOULD BE WRITING! HEY, YOU SHOULD BE WRITING!!!” but all I can actually do is Google pictures of kittens and babies sleeping next to one another. Very little feels worse than battling the “shoulds” when you’re stuck on the “I don’t wanna” coaster.

What I’ve realized is that to win the fight against the “shoulds” you have to lay a foundation that makes writing formulaic, but allows for random bursts of creativity. Here are just a few things that have helped me as I’ve fought to dominate my battle with the “shoulds”.

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Ink & Well: Our Mission + a Photoshoot

Ink & Well: Our Mission + a Photoshoot

Finding a better way to blend life and work – it’s the whole reason Alee and I started Ink & Well. It wasn’t because we were so unhappy with our jobs we just couldn’t take it anymore and decided to strike out on our own.

Quite the opposite.

I actually loved the job I left to start this new venture. I liked the people, I liked the work. As crazy as this may sound, being at a job I liked when the opportunity presented itself to go out on my own was a confirmation to me that I had to leave and start this business. I wasn’t running from something, I was running towards an idea and a dream that wouldn’t seem to leave me. It was something so important that I was willing to risk walking way from a good job in the hope of finding something even better for me and my family.  

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5 Lessons For Loving Your Work

5 Lessons For Loving Your Work

12540713_10156351727190361_7924673822649117844_nRose Moore is one cool chick. In fact, she’s someone you want to be friends with on Facebook just to keep up with the great things she’s doing. Unwilling to let work lead the way,  Rose seems to have figured it out, wrapping her work seamlessly around her life. Wife of a chef, she works when her husband does, allowing them to actually (gasp) spend time together. She’s someone who perfectly embodies the Ink & Well Mission and we can’t wait to share her words of wisdom with you!

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Blogging is Hard. 10 Tips for Generating Fresh Blog Content.

Blogging is Hard. 10 Tips for Generating Fresh Blog Content.

Blogging can be hard. At least, for some of us…

But there’s no denying the power of a consistent content strategy for driving interest to your brand or business.

So how can you maintain a steady flow of fresh, regular blogging ideas? It’s probably easier than you think. Here are 10 tips for generating fresh blog content on a regular basis.

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Being Okay With A Life That’s “Lived In”

Being Okay With A Life That’s “Lived In”

You may (or may not) have noticed that I missed posting yesterday for the first time since we launched the Ink & Well blog. This should be a huge indicator of how things have been going in my personal life, which, you know, is also my work life, which is also my personal life, etc. etc. x infinity. Jimi, Maddy, and I just moved into a house and it’s the first time Jimi and I have ever owned a home. Maddy is as happy as can be, running in circles, chasing bugs, and generally just enjoying having more than one room and a patch of grass near a parking lot to play in. Jimi has been loving the house thing, getting to do manly stuff like buying a lawnmower and using one of those really big brooms I somehow have never managed to successfully use. Even the animals are happier. Harvey, our cat, naps in different sun spots all day long and spends nights chasing moths around the house. Rex, our digestively challenged dog has seemed less anxious and more in love with us. . .but still just as gassy. And yet, here I am, somehow caught in this purgatory between happiness and complete hysteria. Still, even after almost a week, I haven’t had that moment where I’ve really been able to sit down, relax, breathe, and just appreciate how fortunate we are.

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Instagram: Secrets to Paid Growth

Instagram: Secrets to Paid Growth

In one of our recent posts, we talked a lot about how to organically grow the reach of your brand on Instagram. However, the benefit of devoting some of your advertising budget to ad placement on Instagram can’t be denied. It’s a great way to supplement the strategy that your team has in place and give your following the boost that you are looking for to help achieve your goals. So, with the goal of maximizing your advertising dollars to make the most impact, we have come up with 4 key tips for running ads through this platform.

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Q&A With Bone Feather’s Brooke Hagaman

Q&A With Bone Feather’s Brooke Hagaman

Brooke Hagaman, designer of vintage inspired swimwear, Bone Feather

Designer Brooke Hagaman was born and raised in Nashville, Tennessee. After attending Parson’s School of Design, she returned home and launched the Bone Feather leather collection in 2011.

Bone Feather proudly handcrafts each piece in Nashville and uses 100% genuine leather, solid brass hardware and hand-carved buffalo bone feathers. The bags incorporate the natural raw edge of the leather hide, making every piece one of a kind.

Brooke and Ink & Well started their relationship when I&W borrowed some of her stunning pieces for a photoshoot. The love, passion, and hard work she puts into each of her pieces created an instant connection with the brand and the designer herself. We can’t wait for you to read Brooke’s story. Her journey to living the life she’s always wanted to live and a creating a career for herself that fulfills her and challenges her creatively will inspire you to get up and make the change you’ve always wanted to make.

 

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Avoid the Pitfalls of Being a Work-From-Home Mom: 3 Tips for Doing it Right

Avoid the Pitfalls of Being a Work-From-Home Mom: 3 Tips for Doing it Right

In the months since my transition from working full-time outside the home to being a full-time work-from-home mom, I’ve learned a few things. If this is something you’ve considered doing or if you’re already many years into it and still feel a little lost, I hope that a few of these lessons I’ve learned the hard way will be of help to you. And please, share your advice. I’d love to know your tips for making it happen your way.

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