Real Talk from Missy McElroy on Being a Mom and Starting Your Own Business

Real Talk from Missy McElroy on Being a Mom and Starting Your Own Business

MissyMcelroy

Missy McElroy is one of those people who just knows everyone. She’s a connector at heart, but most of all, she loves investing in relationships more than anyone I’ve ever met. She has a passion for life that most people only hope for and she pours that passion as much into her family as she does into her thriving business, Sunrise Creative. Tying her love for music with her savvy ability to connect people, she’s perfect in her role as the hiring manager for events with HGTV and is a God-send to the artists she books and manages. Known for skill of good storytelling, below she shares a few of her of her personal experiences – some of the hard lessons learned – and advice to anyone looking to start their own business.

  • Describe your professional background and education. I graduated from Baylor University with a communications degree. Soon after graduation, I jumped into work in the music industry. I have worked in different facets of the industry from an executive assistant to marketing manager for a label, management as well as booking and non-profit work.  

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How to Perfect Your Brand & Other Wisdom from Wedding Wonder Woman, Julie Bunkley

How to Perfect Your Brand & Other Wisdom from Wedding Wonder Woman, Julie Bunkley

Julie-BunkleyAs any girl will tell you, your wedding day is, hands down, the most important day of your life (up to that point). Not just any ‘ol wedding planner can be trusted with a day weighted with so much expectation. The extraordinarily talented Julie Bunkley is one of the few people who can handle all the stress that comes with wedding planning and make it look effortless too. And her results? Stunning. She’s also walking proof that with a lot of hard work – and a lion’s share of raw talent, to be sure – you can carve out the career path of a business owner and in the process, cultivate a brand you are proud of. Read on to learn how she went about perfecting her brand and firmly establishing her name in one of the most competitive industries out there.

A common question for me when meeting anyone new and outside of my industry is, “How did you get into wedding planning?” – as I have found that most people unfamiliar with the wedding and events industry are either fascinated or intimidated by it. I have always wished that my truthful answer could be more glamorous and romantic than, “By accident.” However, I’ve learned that most people’s career path isn’t glamorous. It’s simply hard work. 

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Marketing Plans: Creating More Inspired Promotional Campaigns

Marketing Plans: Creating More Inspired Promotional Campaigns

One of my favorite parts about working in marketing is, believe it or not, sitting down to work on a marketing plan. I think that perhaps it’s because working on this task means a new project is starting up. One in which you will get to dive in with fresh ideas and a clean slate.

Developing a marketing plan gives you a chance to look back at what performed well in past advertising campaigns and build upon that knowledge with new opportunities. Even though I love doing it, there have been a few times it’s been hard to find the right place to get started with a plan, and so, in case you ever feel the same way, I’ve pulled together a list of three things that always help get me going.

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Inspiration from an Educational Champion and Mama, Jacquelene Nigrelli

Inspiration from an Educational Champion and Mama, Jacquelene Nigrelli

JacquleneThe Ink & Well team is consistently blown away by the stories of the women we feature. The work being done by these beautiful souls is truly inspiring! Jacquelene M. Nigrelli, M.A. is the Founder + Executive Director of Illuminate Academy. She is also a full-time mama and wife. If you are looking for inspiration to follow your dreams of starting a business or need a little encouragement in using your talents to make life-changing impact on those around you, then read on.

 

What’s a quick overview of Illuminate Academy, what it has to offer, and what makes it unique?

We are an educational organization for children with Autism and other special needs. An alternative to a public or private school, we educate learners Monday-Thursday from 8:30-2:30. Our organization exists to meet the needs of the exceptional learners and their families in our community.

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6 Reminders for Twenty-Something Professionals

6 Reminders for Twenty-Something Professionals

Being a twenty-something in corporate America has never felt less glamorous. Snapchat selfies taken under fluorescent lighting, curated workspace pictures set against the backdrop of a chartreuse-colored cubicle wall, sad desk lunches consisting of instant oatmeal and fruit snacks: these are all unavoidable elements of my day-to-day life. And these are all things that can make me feel painfully “less-than” as a millennial living in a social media-dominated culture.

While it seems like everyone in my news feed is traipsing around Iceland, curating immaculate Instagram accounts, or drinking craft brews to pass the time, I’m busy meal planning so I can start eating aforementioned #saddesklunch less often… say, once a month instead of once a week.

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Guest Post By Interior Designer Cait Gury

Guest Post By Interior Designer Cait Gury

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Cait Gury is an Interior Design warrior working New York City. Her past experience in retail primed her for a fast-paced, unforgiving career in design where she darts from site to site, managing projects of all sizes. In her personal time, Cait loves to sing, draw, and bop around Brooklyn where she makes her home. Fun fact, one of the owners of Ink & Well once pulled out one of her teeth. Yep, Cait is Alee Anderson’s adorable little sister. For examples of Cait’s work, check her out at CaitlinGury.com. We are so lucky to feature a post by Cait today about striking a balance between being sweet and strong in the workplace.

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Failure is Never Fun, But it’s a Fast Teacher

Failure is Never Fun, But it’s a Fast Teacher

When writing blog posts for your company, you want to focus on the positive and highlight the ways you bring value to a client. Naturally, there’s hesitation to admit that behind the scenes, things don’t always go as planned and sometimes, you don’t have all the answers. Sometimes, we don’t get the job we were bidding for, a client may decide it’s time to part ways, or communication breaks down and it leads to confusion about meeting a deadline.

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Creativity and Cat Pee

Creativity and Cat Pee

In my childhood “pretend” games, I always wanted to be called Cindy Fronz. I wore my hair pulled tightly back into a bun (which, from the back was always super crooked), a blazer from the dress up box, red lipstick, and, of course, an arm full of file folders. Obviously. But Cindy Fronz wasn’t just a businesswoman. Nope. Sometimes she was a dentist, a veterinarian, an archaeologist, a zookeeper, or a lawyer. Or sometimes a ballerina, a police officer, or a paramedic. Cindy Fronz was multi-talented and had as many hats as she did professions. She could also do a pretty sweet high-kick thanks to after-school tumbling.

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