Your Brand Will Benefit From a Content Program, Part 2: Addressing The Concern of How to Keep Regular Content Flowing
In a previous post, I kicked off a series addressing common arguments against building a content program for your brand.
Here are the main arguments addressed in this series:
- Blogging isn’t applicable to my brand.
- It’s hard to keep regular content following.
- Gaining followers is a slow process.
- It’s overwhelming to know where to start.
What’s tricky is that there’s an element of truth to all of these concerns. I’m hoping, with this series, to equip you to address these concerns head on. Because no matter what industry you work in, your brand will benefit from a content program.
In this post, we’ll focus on keeping a regular content program flowing. It’s more doable than you think!
Today started with Maddy waking up at 5:30, which is never fun, but I stayed up late last night to spend a few minutes with Jimi before bed, so those first yells of, “MOMMYYYYY,” stung like little bees. Jimi got up and shuffled into Maddy’s room, and as baby #2 wiggled in my belly, I heard him in the monitor talking to her, urging her to go back to sleep just for a little while. She was having none of it, and minutes later, he was making coffee, and she was crumbled in a ball sobbing outside my door because she wasn’t able to carry 14 stuffed animals and she wanted help. I peeled myself out of bed, opened the door, knelt down, and opened my arms. She fell into me, and together we carried all 14 of her stuffed animals into my room so we could all watch a movie together. It wasn’t long before she had spilled juice on my sheets and spread cereal crumbs everywhere before asking for pancakes. . .which she fed to the dog.
“Girls compete with each other. Women empower one another.” Corny? A little. True? Absolutely. I certainly can’t advocate for all Pinterest quotes, but this one plays over and over in my mind on a daily basis.
I’m at an age where I am still not fully confident calling myself a woman. Yes, I have a job I love, a husband who believes in me, and an expensive pair of black suede heels that make me feel powerful. And yet, at the age of 25, I still feel far away from, “I am woman, hear me roar” status. My career trajectory still doesn’t seem clear, I’m still scared of babies, and I just moved back in with my parents. Cue Britney Spears’ “I’m Not a Girl, Not Yet a Woman.”
Who am I? I’m Casey Pukl (rhymes with “buckle”). I pride myself on being an intensely creative and passionate concert marketer. I have a deep love for music, and connecting fans with their favorite artists is what I thrive on. There’s no greater thrill than the one I feel looking out into a crowd of passionate music lovers at a sold out show. I’m always overwhelmed by the view–watching them let loose and release the burdens of daily life the second the music kicks in. I truly love what I do.
When I’m not fielding media requests or putting shows on sale, you can find me rocking out in the pit, listening to records (favorites include The Bad Plus, Robert Glasper, Brad Mehldau, Carole King among others), painting and collaging, making adorable and functional meals in mason jars, taking my mini schnauzer to the beach, playing volleyball, or kickboxing.
No matter what industry you work in, your brand will benefit from a content program.
To be fair, I’m biased. Ink & Well serves companies by developing and executing content programs. We do this work not just because we think writing it fun. We do it because we know it will help our clients grow their business. Watching our customers increase sales, now that is fun.
It’s 9PM and Maddy has been screaming for an hour. Like hardcore, heavy-duty, throat-reddening screaming. I did everything I always do. I brushed her teeth, changed her, let her pick her own PJs, sprayed her with bedtime “sparkles” (lavender body spray), put oils on her pulse points, let her choose the nature sound she wanted to hear all night. I tucked her in with her favorite stuffed animals, one under each arm, and covered her with her favorite pink blankets. I sang her a song, told her we’d have pancakes in the morning, and left her room telling her I’d be back to check on her soon. But instead of snuggling in and saying “Be back!” like she normally does, she started to scream. And now that she can yell things like, “Mommy,” and “help me,” it’s impossible to ignore. So it’s been an hour, and she’s still red-faced and screaming and I’m having one of those moments where I feel so fully enveloped by the experience of motherhood and adulthood in general that I might crumble under the pressure. I become convinced for a moment that Jimi will come home from work and I’ll be dead and I start to wonder if anyone has ever died from being super overwhelmed.
You don’t realize how much time you spend at work until you have a job you hate. Suddenly, every moment of your life is about work. You’re always either at the office, headed to the office, leaving the office, or dreading going to the office. It becomes nearly impossible to enjoy days off because you feel so drained from hating every second of being at work that you physically can’t force yourself to apply for new jobs, so you binge watch Gilmore Girls and eat the majority of a pie while shame-spiraling about how useless you are.
To say that Ann Howard is a “cool girl” is putting it lightly. This master of all things app, user interface development, and user experience has made a name for herself here in Nashville as a well-respected problem-solver. As Managing Partner at Centresource, she spends her days working with her team to solve business problems through technology. And the problem-solving doesn’t stop when she leaves the office. Nope, this chick is a momma, so we know she’s negotiating over snacks, toys, and TV time when she’s off the clock. We’re so thrilled to share Ann’s real and raw thoughts on her transition from working woman to working mom. Now if only she’d coach us on mastering the red lip. Dare to dream!