Instagram Trends: How to Create An Account That Connects

Instagram Trends: How to Create An Account That Connects

Life with a newborn means lots of time snuggling and rocking the days away trying to make sure your little nugget gets the sleep that they need, and with that comes plenty of time (mainly in the wee hours of the morning for me) to scroll through your Instagram feed. Here lately I’ve been particularly interested in checking out some of the cutest online baby shops. With everything out there for babies, what makes certain accounts fly to the top and become a hit among sleep-deprived moms? I’ve noticed a few trends that I thought I would share that will hopefully help you make your account a hit as well.

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Redefining What Healthy Looks Like for Today’s Working Momma

Redefining What Healthy Looks Like for Today’s Working Momma

The ideal modern mother is a high-powered business woman who greets each day with a sunrise 10k, eats strict Paleo, clocks nine hours in the office then comes home to prepare a gourmet dinner. She bathes the baby then serenely reads bedtime stories before tucking three perfectly clothed and behaved children into bed. She always has time for her husband. She serves in the community. She wins at home and at work. All the while, she’s trim and fit, perfectly manicured and struts around in two-inch heels. She’s always chipper. She’s always punctual. She’s always ‘together.’

The ideal modern mother is a lie and she’s making us crazy.

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Q&A With Spotify’s Mia Hopkey

Q&A With Spotify’s Mia Hopkey

Mia-HopkeyMia Hopkey lives in Los Angeles CA. She is a wife, mother, daughter, sister, friend, and lover of Hello Kitty. When the baby goes down and she’s not “second shifting” her day job, she enjoys melting into her couch and watching Keeping Up with the Kardashian (Big Brother if it’s the summer), trolling Instagram for fashion inspiration, and group texting with her best friends. She eats paleo, loves SoulCycle, and believes a little dirt and germs is good for the soul. She’s one of Ink & Well’s most inspiring mommy friends and we can’t wait to share her secrets with you!

Job Title
Account Director, West Coast Sales at Spotify


Describe your professional background and education

I create, sell and execute digital media campaigns on the worlds largest music streaming platform, Spotify.  I work mainly with entertainment clients, like movie studios and broadcast television networks- so I am based in Los Angeles, CA.  I have been in media sales for 6 years.  My career started in radio sales, and moved into digital sales.  I (like most people) am incredibly passionate about music and have been fortunate to build a sales career in that specific industry.  But I wasn’t always in sales- I started my career in radio programming and on air hosting- at the top college radio station in the country, WERS in Boston, MA.  I started writing in the newsroom as credentials for a Journalism class (I was a Broadcast Journalism major at Emerson College) and within 6 months of my first shift, I was running the station as the Program Director and a host on the afternoon drive show.

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Making Your Brand Stand Out in the Noisy World of Social Media

Making Your Brand Stand Out in the Noisy World of Social Media

Last week, I was having a movie night featuring the 2015 Nancy Meyers movie The Intern, which I highly recommend for a night when you just need a feel-good film to take your mind off the craziness that is the year 2016. The movie centers on Ben, a 70-year-old widower who takes an intern position at a flashy start-up after retiring from a career in marketing for phone books. Phone books!

I mean, no disrespect to the phone book industry because I’m sure it has complexities and challenges I’ll never understand, but I let myself have a wistful moment to daydream an Internet-free, social media-less marketing world. Where you just had paper and print to think about. Where engagement was a word reserved for talking about a couple that plans to marry. Oh, when times were simple.

The advent of social media has taken the concept of branding to a whole new level. No longer do we just market and advertise our businesses and products; we have to tell the story of our brand at the same time.

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Hey Kat Bakes: The Beauty of Choosing Partnership over Competition

Hey Kat Bakes: The Beauty of Choosing Partnership over Competition

KatJonesKat Jones is one of those moms we just love to follow on Instagram. Whether she’s sharing updates about her adorable family, training for a marathon, or baking, we’re in awe of her creativity and encouraged by her spirit. It’s an awesome pleasure to have her guest posting for Ink & Well today, sharing a good friend opened the door for her to start her own business. We love stories like this one!

 

Around this time last year, a friend of mine, Melissa Galbraith, quietly started baking in her home. Little did she know it would turn out to be a wonderful business for her as a stay at home mom.

 

After placing many orders for me and my family, Melissa decided it was time I learn to create cookies on my own. She decided to share her secret recipe with me, after all, she’d learned how to bake from a friend as well! So in April 2016, I started learning the tricks of her trade and began baking for her company, Sweet Melissa’s Cookie Co.

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6 Tips for Using Instagram as a Lead Generator

6 Tips for Using Instagram as a Lead Generator

robbie-hall

Robbie Hall is a Nashville-based creative and photographer. He’s one of Ink & Well’s go-to talents when we need to book a client photoshoot. He also happens to be a wiz at Instagram and he’s seen first-hand how it can be a great lead generator for new business. He’s even taught the Ink & Well team a few things about Instagram growth, tips we’ve put into action with tons of positive results. We’re so grateful we get to share some of his tips in this post. Check out his advice and next time you need a uber talented photographer, be sure to check him out as well!

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Q+A With Entrepreneur & Writer Hitha Palepu

Q+A With Entrepreneur & Writer Hitha Palepu

hitha-palepu-headshot-high-resolutionYou know what we love? Women who rock it out and Hitha Palepu is DEFINITELY one of those women. Hitha is an entrepreneur and writer with extensive global experience in digital media, technology, and travel. She is the founder of Hitha On The Go, a lifestyle website founded in 2009 focused on helping women live their best lives. Her first book, How To Pack, will be published by Clarkson Potter in early 2017.
Hitha currently serves as the Co­Founder of Bridge2Act, a technology startup enabling charitable giving in a rapid, easy, and more informed manner. The company has partnered with over 40 charities and 10 publishers to turn readers into action takers. Bridge2Act has also launched NO.GIFTS, an easy and elegant way to ‘gift’ your special days to amazing causes.

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Toddler Sleep Regression + The Working Mom

Toddler Sleep Regression + The Working Mom

So, I feel like when you set out to write about something, you should probably have that thing figured out. Full-disclosure, I do not have this figured out. I am in the throes of dealing with massive, routine killing bedtime fits that are threatening to take away the last shreds of sanity I have. But the thing is, I have to work. No matter how long it takes me to get Maddy to sleep or how long I spend feeling like I’m going to die before sleeping in a ball in the corner of my bed because my tiny toddler takes up almost my entire queen-sized bed, I have to get up, face the day, and push my business forward.

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