- By Jennifer Keller
- November 29, 2016
At Ink & Well, we love Instagram and the possibilities it presents for brands to grow and connect with their audience in a unique and personal way. In two past posts, we’ve covered 6 Tips for Using Instagram as a Lead Generator and Instagram Trends: How to Create an Account that Connects. If you’re looking to grow your brand through Instagram and missed either of those posts, be sure to check them out!
For authors considering jumping into Instagram there are a number of things to consider to make sure that you stay true to your brand and use it as a way to connect and better relate to your readers. The genre you write and your core audience are very important factors to keep in mind as you develop your vision for what you want your presence on Instagram to be. (More on that in a later post!) Today, we wanted to take a moment to inspire you with two authors who have all developed very noteworthy presences in this space simply using it as a window into their lives.
Born and raised in Southern California, Rachel Clark never thought she’d leave the Best Coast. After her husband was offered a job in Brentwood in August of 2014, they packed up their house, pup, and Rachel’s 8-month pregnant belly, and traded their beloved Long Beach, CA for East Nashville. As if a cross-country move and new baby Holden (born in September 2014) wasn’t enough, Rachel started her dream business, launching leather goods line, H. & Clark, in January of 2015 (a far cry from her background in non-profit development and management). Rachel has also spent several years as a freelance writer, in everything from grant proposals to fashion editorials. She loves to read, eat, write, and eat some more…and does some (though not enough) yoga to counteract all of the eating. We met this lovely lady just a few weeks ago and felt an instant connection! Here are her thoughts on that familiar feeling of wanderlust we all feel, and how it mingles with motherhood.
Wanderlust. It’s never been a word that I would use when describing myself. Homebody, for sure. I lived in the same 30-mile radius for the first 28 years of my life and then upturned everything. I packed up and moved across the country with my husband, dog, and 8-month pregnant belly. I launched a business when my son was 3 months old, bought a house right after he turned one, and work part time while also running the above-mentioned business, and chasing around said son, who is now 2.
Having made the transition into motherhood almost two years ago now, there are still some things that surprise me. I’m still shocked at how fast a toddler is, how quickly we blow through Goldfish Crackers, and just how little sleep a kid can survive on. But most shocking of all is how my relationships continue to change and evolve as my life continues to shift and mold around my growing family.
I think when I had Maddy and got pregnant with baby #2 just 18 months later, I knew a change in my friendships wasn’t far behind, but I didn’t really know what that meant. Mostly because I knew I was changing, but I wanted to make a big effort to stay as focused on friends as I could. But it’s hard when 90% of your focus is on your child, and the other 10% (which, by the way, is only freed up when you have childcare or the child is sleeping) must be split between work, chores, and a laundry list of other things. As your own needs start to fall further and further down the list, how on earth do you keep yourself available for friends?
Emily Pardy is a counselor and founder of Ready Nest Counseling in Nashville, TN. Ready Nest Counseling helps couples prepare for parenthood by caring for their relational wellness as they transition through conception, pregnancy, post-partum, and infertility. Emily has written for multiple parenting publications including Thriving Family magazine and ParentLife magazine. She has her Masters in Marriage & Family Therapy from Lipscomb University and is the author of For All Maternity, a humorous memoir of her own journey into motherhood. Emily resides in Nashville, TN with her husband and three rambunctious daughters.
We are so thrilled to have Emily as a guest blogger for Ink & Well and even more excited to share that she will have a regular spot on our blog rotation. Be looking out for most posts like this one in the weeks to come!
- By Jennifer Keller
- November 8, 2016
As we round out this series on the benefits of building a content program for your brand, addressing all the major concerns you are likely facing, I want to circle back to the principle I lead with in the first post. No matter what industry you work in, your brand will benefit from a content program. Let’s just get the idea that it’s not worth your time off the table. Need some examples to back me up? No problem.
Rose Moore is one cool chick. In fact, she’s someone you want to be friends with on Facebook and follow on Twitter just to keep up with the great things she’s doing. Unwilling to let work lead the way, Rose seems to have figured it out, wrapping her work seamlessly around her life. Wife of a chef, she works when her husband does, allowing them to actually (gasp) spend time together. She’s someone who perfectly embodies the Ink & Well Mission and we can’t wait to share her words of wisdom with you.
Being a working mom is not simple. Being a mom who works from home is extra, super not simple. So not simple, in fact, that I often wonder if I’ve completely lost my mind. My life is filled with the stresses of raising a child combined with the complicated business of building a successful career and the challenges of running a household. And of course I feel crazed sometimes. I have essentially removed the boundaries between all of the challenges that comes with this season of life, letting everything mingle. In some ways, it’s nice. I can throw in a load of laundry before I start a project and fold it during a low-pressure conference call, start dinner while waiting for files to upload, and take breaks to kiss my daughter. In other ways though, it can be gut-wrenchingly tough. The laundry is always in sight, kids always in earshot, and I never get to leave the office. Like, not ever.