As we round out this series on the benefits of building a content program for your brand, addressing all the major concerns you are likely facing, I want to circle back to the principle I lead with in the first post. No matter what industry you work in, your brand will benefit from a content program. Let’s just get the idea that it’s not worth your time off the table. Need some examples to back me up? No problem.
- How about Whole Foods creating content about how to save money but still eat healthy or tips to change your diet for the better make Whole Foods’ products and lifestyle more inclusive. With this content, Whole Foods is attracting new customers and creating lasting connections with their shopper at the same time.
- Hubspot dominates the content marketing game by throwing a TON of time and money at it. The result? 300k email subscribers, 928k Facebook fans, 654k Twitter followers, 28k Pinterest followers, and 20,000 Youtube subscribers. I think I’d define that as brand awareness success?
- Maybelline’s blog is a real beauty when it comes to content design and social integration – perfectly capturing the looks and attitudes of the selfie generation. It features social buttons and interactions onsite, making it incredibly easy and natural for the user to engage.