Guest Post by Producer Grace Daher

Guest Post by Producer Grace Daher

 

Screen Shot 2016-05-19 at 4.51.33 PMGrace Daher  started her career as an assistant producer at Al-Arabiya News Channel, the leading news channel in the Middle East, where she remained for three years. She piloted and then co-directed two in the field programs in that time. Grace moved back to Boston in 2010, where she had done her undergrad at Emerson College. She returned to pursue a Masters in Administrative Studies at Boston College. Once  receiving her Masters, Grace returned to the Middle East. Since 2012, Grace has been the picture producer for the Business News Department at Al-Arabiya News Channel where she has a chance to integrate appealing visual guides to strong content. I+W is thrilled to share the story of Grace’s journey and her struggle to become who she always wanted to be, in work and in life.

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Checking In On Your Branding

Checking In On Your Branding

A lot of what Ink & Well does involves helping companies and individuals curate and cultivate their brands. A big part of this, especially with existing brands, is to perform an audit to make sure everything fits together and looks and sounds cohesive. In a situation where you aren’t sure whether your branding is quite hitting the mark, but you can’t afford an agency to step in and help you out, here are a few simplified steps you can take to make sure you’ve got it all under control.

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6 Tips for Writing a Press Release Editors Will Read

6 Tips for Writing a Press Release Editors Will Read

Lindsay Headshot_lowresLindsay Williams is a freelance writer based in Nashville, Tenn. From press releases to artist bios to feature stories to marketing copy, Lindsay writes a little bit of everything. Her work has been published in a variety of local and national publications, including Nashville Lifestyles, HomeLife, ParentLife and CCM Magazine and on websites such as RelevantMagazine.comUPTV.comGospelMusic.orgCrosswalk.com and more. She blogs regularly at www.thesoundopinion.com. Ink & Well is thrilled to bring you this great post by Lindsay on writing a winning press release!

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How To Run A Winning Facebook Contest

How To Run A Winning Facebook Contest

Running a contest on Facebook can be intimidating for some.  All the rules and guidelines that Facebook requires you to follow seem overwhelming and you wonder whether it’s really worth it to jump through all the hoops. Before your Facebook page can be of value to your business, you will need to attract your core customers to like your page. Contests can be a great place to start!

To help you dive into creating your next Facebook contest we’ve developed a list of 3 important tips to keep in mind.

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How To Hold A Successful Brainstorming Session

How To Hold A Successful Brainstorming Session

In our jobs, Jennifer and I have to do a lot of brainstorming. Taglines, web copy, email content and subject lines. These are just a few of the things that require our collective creative attention. When Jennifer and I worked at a big corporation together, we often had to collaborate when coming up with book titles and subtitles. This meant that when Jennifer and I started Ink & Well, we were pretty used to conducting these sessions together. Brainstorming and workshopping creative copy can be tough, but we have found a great rythm with it, leading to some great results for our clients. 

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Podcasts I’m Loving Right Now

Podcasts I’m Loving Right Now

I’ve already written about podcasts once, but every day I listen to something new that changes me a little bit. If you’re not on the podcast train yet, please get on at the next stop. Listening to the brilliant, moving, FREE content that’s out there promises to enrich your life during your otherwise stagnant time. You can learn about leadership while unloading the dishwasher, hear about a legal case with a crazy twist while you drive to a meeting, or lose yourself a great story while you exercise. However you choose to listen, making time for this content will add depth to your conversations and make you feel like you’re still learning, even though, for most of us, our school days are in the rear-view mirror.

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The Big City Complex

The Big City Complex

In the last few weeks, I have met some incredible New York transplants who now call Nashville home. As Nashville continues to gain ground as a hub for creatives, we’re starting to see an influx of people from New York and Los Angeles, all flocking to Nashville for a scene where they can be creative, pursue their passions, and stop struggling to get by.

The common theme in my conversations with these people, who are firmly emotionally planted where I was eight years ago, is the struggle they had when deciding to leave. Whether it’s widely recognized or not, there are certain tribes in the United States who are seemingly genetically predisposed to view the world in three segments. There are the people who graduate from college and move to New York, the people who graduate from college and move to LA, and then there’s everyone else.

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When To Let Writer’s Block Win

When To Let Writer’s Block Win

Let’s be real. There are times when your body physically rejects the idea of writing. It’s not just that you don’t feel like it or you don’t have anything interesting to say, you legitimately cannot get anything out on paper that doesn’t sound like, jxysjygdnsf jfdjhvskhlaoj zy.

I actually spent a few years like this. In high school, like most angsty upper-middle class teens, I was a faucet spewing super dark poetry about war and sadness and guns. In college, I had classes forcing me to write. And for a year after, my life was a series of events that begged to be written down. I had a cool job, I was living crammed into a tiny apartment with my best friend, I went to parties, had mind-blowing celebrity sightings, went on terrible dates, and once fell down a four-story escalator while wearing five-inch heels. But then, once I left New York, it was like everything interesting that had ever happened to me stood behind a cement wall. I knew things had happened to me. I knew I had been in interesting situations, but nothing came to me when I sat in front of my computer that wasn’t kjgwkgs dut if,q dqjgf qdgy duqfd

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Top 5 Marketing Conferences To Hit Up In 2016

Top 5 Marketing Conferences To Hit Up In 2016

The world of marketing is ever-changing. With so many new ways to reach people, the last thing you want to do as a marketer is to only stick to what’s worked for you in the past. The key is to continue brainstorming new ways  to reach your target market and boldly give them a try. Some ideas will work better than others, but the most successful marketers continue to experiment.

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