- By Jennifer Keller
- February 24, 2017
What I love about Instagram is that it brings out the creative side of brands as they design and share evocative images about their business or product in order to gain followers. For me, it is so much more appealing to see pictures of how to use the products in everyday life or beautifully styled lifestyle shots that inspire me to want to create the same look for myself, my kids, or my home. Suddenly the posts seem so much more engaging than what you might see on other platforms – I just love it.
And another bonus of Instagram, running a creative contest is simple. Not only for your customers to participate but for you to set up. And who doesn’t love that?
Here are some fun ideas to get you thinking about contests for your business or brand this spring.
The start of a new year is the perfect time to look back and analyze your brand presence on social media. It’s always a wise move to take the time to figure out what has worked well for you over the past several months…which posts created the most engagement or best resonated with your audience or on the flipside what fell flat among your followers. It’s also a great time to look into incorporating something new into your feed to keep it relevant.
- By Jennifer Keller
- November 29, 2016
At Ink & Well, we love Instagram and the possibilities it presents for brands to grow and connect with their audience in a unique and personal way. In two past posts, we’ve covered 6 Tips for Using Instagram as a Lead Generator and Instagram Trends: How to Create an Account that Connects. If you’re looking to grow your brand through Instagram and missed either of those posts, be sure to check them out!
For authors considering jumping into Instagram there are a number of things to consider to make sure that you stay true to your brand and use it as a way to connect and better relate to your readers. The genre you write and your core audience are very important factors to keep in mind as you develop your vision for what you want your presence on Instagram to be. (More on that in a later post!) Today, we wanted to take a moment to inspire you with two authors who have all developed very noteworthy presences in this space simply using it as a window into their lives.
- By Jennifer Keller
- October 28, 2016
Life with a newborn means lots of time snuggling and rocking the days away trying to make sure your little nugget gets the sleep that they need, and with that comes plenty of time (mainly in the wee hours of the morning for me) to scroll through your Instagram feed. Here lately I’ve been particularly interested in checking out some of the cutest online baby shops. With everything out there for babies, what makes certain accounts fly to the top and become a hit among sleep-deprived moms? I’ve noticed a few trends that I thought I would share that will hopefully help you make your account a hit as well.
Last week, I was having a movie night featuring the 2015 Nancy Meyers movie The Intern, which I highly recommend for a night when you just need a feel-good film to take your mind off the craziness that is the year 2016. The movie centers on Ben, a 70-year-old widower who takes an intern position at a flashy start-up after retiring from a career in marketing for phone books. Phone books!
I mean, no disrespect to the phone book industry because I’m sure it has complexities and challenges I’ll never understand, but I let myself have a wistful moment to daydream an Internet-free, social media-less marketing world. Where you just had paper and print to think about. Where engagement was a word reserved for talking about a couple that plans to marry. Oh, when times were simple.
The advent of social media has taken the concept of branding to a whole new level. No longer do we just market and advertise our businesses and products; we have to tell the story of our brand at the same time.
In a previous post, I kicked off a series addressing common arguments against building a content program for your brand.
Here are the main arguments addressed in this series:
- Blogging isn’t applicable to my brand.
- It’s hard to keep regular content following.
- Gaining followers is a slow process.
- It’s overwhelming to know where to start.
What’s tricky is that there’s an element of truth to all of these concerns. I’m hoping, with this series, to equip you to address these concerns head on. Because no matter what industry you work in, your brand will benefit from a content program.
In this post, we’ll focus on keeping a regular content program flowing. It’s more doable than you think!
Who am I? I’m Casey Pukl (rhymes with “buckle”). I pride myself on being an intensely creative and passionate concert marketer. I have a deep love for music, and connecting fans with their favorite artists is what I thrive on. There’s no greater thrill than the one I feel looking out into a crowd of passionate music lovers at a sold out show. I’m always overwhelmed by the view–watching them let loose and release the burdens of daily life the second the music kicks in. I truly love what I do.
When I’m not fielding media requests or putting shows on sale, you can find me rocking out in the pit, listening to records (favorites include The Bad Plus, Robert Glasper, Brad Mehldau, Carole King among others), painting and collaging, making adorable and functional meals in mason jars, taking my mini schnauzer to the beach, playing volleyball, or kickboxing.
Ink & Well is thrilled to share a post by this creative lady! What a freakin rockstar!
You’ve just received the numbers for your next marketing campaign and the budget is…well, definitely what you would consider ‘limited’. Let’s call it what it is, it’s tight! How are you going to come up with a solid plan working with such humble resources? We’ve got 4 awesome ideas and strategies to help you stretch your dollars further, making marketing on a tight budget a cinch.
The time has come to build a new marketing plan and you notice that this time, you have a big budget to work with.
A big budget can open the door to possibilities with new advertising outlets and unique ideas you’ve been wanting to try. However, a big budget can also come with its own set of challenges which is why I’ve pulled together a few tips on mistakes to avoid when presented with this opportunity.
One of my favorite parts about working in marketing is, believe it or not, sitting down to work on a marketing plan. I think that perhaps it’s because working on this task means a new project is starting up. One in which you will get to dive in with fresh ideas and a clean slate.
Developing a marketing plan gives you a chance to look back at what performed well in past advertising campaigns and build upon that knowledge with new opportunities. Even though I love doing it, there have been a few times it’s been hard to find the right place to get started with a plan, and so, in case you ever feel the same way, I’ve pulled together a list of three things that always help get me going.