CONTENT DEVELOPMENT

Interesting and unique content can be the thing that keeps readers coming back day after day, allowing your popularity to continue growing over time.

At Ink & Well, we place value in quality content. These days, it’s easy to populate your website with cheap, run-of-the-mill copy. But what are you really saying to your readers with content that isn’t intentionally curated to build your brand? Interesting, unique content can be the thing that keeps readers coming back day after day, allowing your popularity to continue growing over time.

We will work with you to hone in on your brand’s message and will produce copy written directly to your intended audience. Additionally, Ink & Well will create a posting schedule and strategy aimed at improving SEO, ultimately driving traffic to your site. Need help with execution? We’ve got that covered too. No matter where you are with the development of your content, Ink & Well is equipped to serve you!

Content Development services include:

  • Audit of Existing Content: reading and assessing all existing content on your website for clarity and consistency; full report given to client including areas of concern and proposed solutions.
  • Full Edit of Existing Content: with reference to content audit, editing website’s current content for clarity, consistency, and flow, leading to a clear conversion path for site’s visitors.
  • Creation of Content: creating unique content for client’s website.
  • Building Content Programs: develop blogging content programs to improve client’s SEO; managing specialized team of writers to develop quality content; deliver ready-to-post content with a schedule for posting.
  • Management of Content Programs: acting as a turnkey solution for clients who want content created, curated, and posted blog content on a regular basis, but don’t want the daily hassle of keeping the site current; manage writing process, create calendar, and post to blog or website on client’s behalf.
  • Writing Newsletters: building and curating content for company newsletters, working closely with design team on layout and imagery.
  • Press Releases: writing and refining press releases to give you the best shot at making an impact with the media.
  • Copywriting: back ad copy writing, catalog copy, web copy, metadata, and scripts for audio or video projects
  • Custom Content Projects: tackling any content-driven project from creating or editing company bios, About pages, mission statements, boilerplates, etc.